Why Storytelling Is A New Strategic Marketing Tool?

Any Digital Marketing Specialist would agree that the key to formulating an effective marketing strategy is to walk in the shoes of the audience and understand their likes and dislikes.

But as target audience are getting busier, it has become a task for the marketers to engage their end consumers. What they need now than ever is strategic content curation. But the challenge to capture the customers’ attention doesn’t get solved with this alone. As per reports, the average attention span of a person has come down to a mere 8 seconds. In such a case; it becomes next to impossible for businesses to stimulate the interest of the targeted group and ensure a high brand recall rate for their products and services.

Many marketers have perfected the strategy to do just this. But what exactly is this marketing tactic? The answer is Storytelling.

Storytelling is the most appealing form of content marketing. The fact that over 92% of consumers prefer enticing stories over mundane advertisement further underlines the importance of storytelling in strategic marketing.

Overload of Sales Content on the Web
Although consumers are in constant lookout for contents, they don’t always seek out for sales pitches. They are more interested in brands whose communication starts beyond the merits and demerits of a product. Many brands have taken this cue and are openly speaking about social changes through their campaigns.

The Emotional Hook
Any pro marketer would know that it can be harmful to his business to undermine the power of emotions. Be it sadness, happiness, anger or desperation, and if played well with, it can result in a robust and gripping ad campaign. It has been found that the audiences of today’s generation appreciate ads that have the power to move their soul. They don’t mind sitting through an ad that is soul-stirring and emotional. Thus, many brands these days are keener to send across their message to their end users through minimal words but more massive emotional appeal.

Build Up
Generating curiosity in the minds of the audiences is the key to have them coming back to you over and over again. Digital Marketing Firm across Virginia is doing just that. They are familiar with the nuances of conventional storytelling from a good one. An ad campaign might tell you a story, but does it stir any willing in you to keep watching the ad? Does it make you curious enough to know what will unfold next? If your answer is yes, you are probably viewing an ad that has mastered the tactics of storytelling.

Higher Brand Recall and Retention
Although it is so easier for us to remember a story-line or a movie plot, when it comes to recognizing the dialogues as it is, it is difficult. Instead of statements and claims, if an ad has a story with a message, it becomes easier for the audiences to remember and recall it later. Storytelling is the most effective method to communicate with the audience and create higher brand recall and message retention.

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The Best Digital Marketing Statistics Every Successful Marketer Needs To Know

More often than not, marketing strategies are about identifying opportunities and devising solutions to make products and services recognized and patronized in the market.
The growing number of digital marketing services in USA speaks volumes about how digital marketing technology is changing the way businesses stay relevant and competitive in the market.The market is now shifting from traditional marketing solutions and focusing on more salient campaigns with the emergence of social media, search engine optimization and digital advertising. With the amount of market data available for analysis growing exponentially, it becomes necessary for marketers to use cutting-edge tools for business owners to make informed decisions making and business intelligence apparently becomes a leverage.

Evidence-based data have become the foundation of marketing strategies by any,
digital marketing agency in Virginia Beach or anywhere else in the US, regardless of whether they marketing global or local brands.

Here are several groundbreaking digital marketing statistics that every marketer needs to know and seriously consider when developing a marketing strategy.

Google is everywhere:
According to the Digital Marketing Report for Q3 2017 conducted by business research group Merkle, Google-owned 91% of mobile search results for website visits in the US. This means that only 9% is shared by the other search engine sites combined. With the rise of mobile e-commerce also accounting for a big chunk of retail sales, it is not a surprise for digital marketing agencies to anchor their strategies on Google.

Mobile ads are beating desktop ads:
The 2017 Global Mobile Report found that mobile ads delivered more than desktop ads in terms of branding effectiveness. By 2021 it is estimated that mobile eCommerce will make up 54% of global online sales because consumers are spending exceedingly more time on their mobile devices, since three in five mobile pay attention to mobile ads while navigating through social media sites.

Promising return on investment:
During the last couple of years, digital marketing has been dominating the market and has been very profitable for those effectively using it. According to the Google Economic Impact Report, businesses made an average of $2 in revenues for every $1 Adwords campaign spend. This only shows how digital marketing can help enhance business profitability based on valuable data provided for marketers.

More room for growth and development for digital marketers:
It seems as though there is a learning and knowledge gap in the market based on surveys from business organizations. According to the 2017 Managing Digital Marketing research report by business intelligence group Smart Insights, businesses revealed that almost half or 48% the business organizations do not have a clearly defined digital marketing strategy to promote their business.

This brings to the point two things, a possible lack of awareness and visibility on business intelligence or that a business still does not understand the real value of digital marketing against traditional marketing processes. Nonetheless, there are a lot of opportunities out in the market that digital marketing can address. But with proper awareness and understanding about the evolving and changing needs of the market, businesses need to rely on current market solutions if they want to stay relevant and competitive.

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